Sunday, October 13, 2019
Curleys Wife in Of Mice and Men :: John Steinbeck
OF MICE AND MEN Essay. Curley's wife is seen as a cheap possession, a toy that belongs to Curley. A possession that he gets to control. His lack of love, respect and attention results to her death in the end. By all the men sheââ¬â¢s seen as a tramp, they think that sheââ¬â¢s out cause trouble. But the truth is sheââ¬â¢s desperately lonely. She just wants someone to talk to. Sheââ¬â¢s missed out on a wonderful life that could have been hers, and that hurts her. Curleyââ¬â¢s wife is a beautiful woman, whose blossoming with love, with big hopes for the future. She dreams of becoming a big actress n Hollywood. She wants to become rich and famous, and have nice cloths. She wants to make something from her life. Because of her beauty she was promised great things. But in reality her dreams never came true, the letters she awaited never came, the promises that were maid to her were never fulfilled. ââ¬Å"Couldââ¬â¢ve been in the movies, anââ¬â¢ had nice clothesâ⬠. She refused to stay where she would be a nobody. ââ¬Å"Well, I wasnââ¬â¢t gonna stay no place where I couldnââ¬â¢t get nowhere or make something of my lifeâ⬠. So one night she meat Curley at the Riverside Dance Palace, and she married him, he became her ticket out from her desperate life. She never married him out of love and passion just of desperation. ââ¬Å"I donââ¬â¢t like Curley. He aint a nice fellaâ⬠. Curleyââ¬â¢s relationship with his wife is very distant. He treats her with no respect, his very possessive of her, he tries to control who she talks to and what she can and canââ¬â¢t do. His also disloyal. Only after weeks of their marriage his already going to ââ¬Å"cat housesâ⬠. His cheating her left right and center. And like any person she needs to be loved, she needs to be cared for, she needs attention and she needs companionship. Curley's Wife in Of Mice and Men :: John Steinbeck OF MICE AND MEN Essay. Curley's wife is seen as a cheap possession, a toy that belongs to Curley. A possession that he gets to control. His lack of love, respect and attention results to her death in the end. By all the men sheââ¬â¢s seen as a tramp, they think that sheââ¬â¢s out cause trouble. But the truth is sheââ¬â¢s desperately lonely. She just wants someone to talk to. Sheââ¬â¢s missed out on a wonderful life that could have been hers, and that hurts her. Curleyââ¬â¢s wife is a beautiful woman, whose blossoming with love, with big hopes for the future. She dreams of becoming a big actress n Hollywood. She wants to become rich and famous, and have nice cloths. She wants to make something from her life. Because of her beauty she was promised great things. But in reality her dreams never came true, the letters she awaited never came, the promises that were maid to her were never fulfilled. ââ¬Å"Couldââ¬â¢ve been in the movies, anââ¬â¢ had nice clothesâ⬠. She refused to stay where she would be a nobody. ââ¬Å"Well, I wasnââ¬â¢t gonna stay no place where I couldnââ¬â¢t get nowhere or make something of my lifeâ⬠. So one night she meat Curley at the Riverside Dance Palace, and she married him, he became her ticket out from her desperate life. She never married him out of love and passion just of desperation. ââ¬Å"I donââ¬â¢t like Curley. He aint a nice fellaâ⬠. Curleyââ¬â¢s relationship with his wife is very distant. He treats her with no respect, his very possessive of her, he tries to control who she talks to and what she can and canââ¬â¢t do. His also disloyal. Only after weeks of their marriage his already going to ââ¬Å"cat housesâ⬠. His cheating her left right and center. And like any person she needs to be loved, she needs to be cared for, she needs attention and she needs companionship. Curley's Wife in Of Mice and Men :: John Steinbeck OF MICE AND MEN Essay. Curley's wife is seen as a cheap possession, a toy that belongs to Curley. A possession that he gets to control. His lack of love, respect and attention results to her death in the end. By all the men sheââ¬â¢s seen as a tramp, they think that sheââ¬â¢s out cause trouble. But the truth is sheââ¬â¢s desperately lonely. She just wants someone to talk to. Sheââ¬â¢s missed out on a wonderful life that could have been hers, and that hurts her. Curleyââ¬â¢s wife is a beautiful woman, whose blossoming with love, with big hopes for the future. She dreams of becoming a big actress n Hollywood. She wants to become rich and famous, and have nice cloths. She wants to make something from her life. Because of her beauty she was promised great things. But in reality her dreams never came true, the letters she awaited never came, the promises that were maid to her were never fulfilled. ââ¬Å"Couldââ¬â¢ve been in the movies, anââ¬â¢ had nice clothesâ⬠. She refused to stay where she would be a nobody. ââ¬Å"Well, I wasnââ¬â¢t gonna stay no place where I couldnââ¬â¢t get nowhere or make something of my lifeâ⬠. So one night she meat Curley at the Riverside Dance Palace, and she married him, he became her ticket out from her desperate life. She never married him out of love and passion just of desperation. ââ¬Å"I donââ¬â¢t like Curley. He aint a nice fellaâ⬠. Curleyââ¬â¢s relationship with his wife is very distant. He treats her with no respect, his very possessive of her, he tries to control who she talks to and what she can and canââ¬â¢t do. His also disloyal. Only after weeks of their marriage his already going to ââ¬Å"cat housesâ⬠. His cheating her left right and center. And like any person she needs to be loved, she needs to be cared for, she needs attention and she needs companionship.
Friday, October 11, 2019
Computers :: essays research papers
Computers Nothing attracts a crowd like a crowd. Today, with home computers and modems becoming faster and cheaper, the home front is on the break of a new frontier of on line information and data processing. The Internet, the ARPANET (Advanced Research Programs Agency Network) spinoff is a channel of uninterrupted information interchange. It allows people to connect to large computer databases that can store valuable information on goods and services. The Internet is quickly becoming a tool for vast data interchange for more than twenty million Americans. New tools are allowing Internet presence an easier task. As did the gold miners set out to California on carriages to stake their claim in the gold rush, business and entrepreneurs are rushing to stake their claim on the information superhighway through Gopher sites, World-Wide Web sites, and electronic mailing lists. This article explains how businesses and entrepreneurs are setting up information services on the Internet that allows users to browse through picture catalogues, specification lists, and up to the minute reports. Ever since Sears Roebuck created the first pictorial catalogue, the idea has fascinated US that merchandises could be selected and ordered in our leisure time. Like any cataloging system, references make it easy to find what user seeks. Since its inception, The Internet has been refining its search tools. Being able to find products through many catalogues is what make the Internet shine in information retrieval. This helps the consumer find merchandise that they might other wise probably cannot find. The World Wide Web allows users to find information on goods and services, pictures of products, samples of music (Used by record Companies), short videos showing the product or service, and samples of programs. Although a consumer cannot order directly from the Web site, the business will often give a Voice telephone number or an order form that costumer can print out and send out through the mail. Although web sites have the magazine like appeal, storing large amounts of textual data is often difficult. Gopher (like go-for) is set up like a filing cabinet to allow the user more flexibility in retrieval. Gopher is similar to the white/yellow pages in the way information is retrieved word for word. They are also a lot cheaper and easier to set up which allows small business an easy way to set up shop. Consumers can find reviews, tech-info, and other bits and pieces of information. Each person who uses the Internet has an identification that sets them apart from everyone else. Often called handles (from the old short wave radio days). Electronic mail addresses allow information exchange from user to user.
Vampire Academy Chapter 7
SEVEN A COUPLE WEEKS PASSED AFTER that, and I soon forgot about the Anna thing as life at the Academy wrapped around me. The shock of our return had worn off a little, and we began to fall into a semi-comfortable routine. My days revolved around church, lunch with Lissa, and whatever sort of social life I could scrape together outside of that. Denied any real free time, I didn't have too hard a time staying out of the spotlight, although I did manage to steal a little attention here and there, despite my noble speech to her about ?à ®coasting through the middle.' I couldn't help it. I liked flirting, I liked groups, and I liked making smartass comments in class. Her new, incognito role attracted attention simply because it was so different than before we'd left, back when she'd been so active with the royals. Most people soon let that go, accepting that the Dragomir princess was fading off the social radar and content to run with Natalie and her group. Natalie's rambling still made me want to beat my head against a wall sometimes, but she was really nice ââ¬â nicer than almost any of the other royals ââ¬â and I enjoyed hanging around her most of the time. And, just as Kirova had warned, I was indeed training and working out all the time. But as more time passed, my body stopped hating me. My muscles grew tougher, and my stamina increased. I still got my ass kicked in practice but not quite as badly as I used to, which was something. The biggest toll now seemed to be on my skin. Being outside in the cold so much was chapping my face, and only Lissa's constant supply of skin-care lotions kept me from aging before my time. She couldn't do much for the blisters on my hands and feet. A routine also developed with Dimitri and me. Mason had been right about him being antisocial. Dimitri didn't hang out much with the other guardians, though it was clear they all respected him. And the more I worked with him, the more I respected him too, though I didn't really understand his training methods. They didn't seem very badass. We always started by stretching in the gym, and lately he'd been sending me outside to run, braving the increasingly cold Montana autumn. Three weeks after my return to the Academy, I walked into the gym before school one day and found him sprawled on a mat, reading a Louis L'Amour book. Someone had brought in a portable CD player, and while that cheered me up at first, the song coming from it did not: ââ¬Å"When Doves Cryâ⬠by Prince. It was embarrassing to know the title, but one of our former housemates had been obsessed with the ?à ®80s. ââ¬Å"Whoa, Dimitri,â⬠I said, tossing my bag on the floor. ââ¬Å"I realize this is actually a current hit in Eastern Europe right now, but do you think we could maybe listen to something that wasn't recorded before I was born?â⬠Only his eyes flicked toward me; the rest of his posture remained the same. ââ¬Å"What does it matter to you? I'm the one who's going to be listening to it. You'll be outside running.â⬠I made a face as I set my foot up on one of the bars and stretched my hamstrings. All things considered, Dimitri had a good-natured tolerance for my snarkiness. So long as I didn't slack in my training, he didn't mind my running commentary. ââ¬Å"Hey,â⬠I asked, moving on to the next set of stretches, ââ¬Å"what's with all the running, anyway? I mean, I realize the importance of stamina and all that, but shouldn't I be moving on to something with a little hitting? They're still killing me in group practice.â⬠ââ¬Å"Maybe you should hit harder,â⬠he replied drily. ââ¬Å"I'm serious.â⬠ââ¬Å"Hard to tell the difference.â⬠He set the book down but didn't move from his sprawl. ââ¬Å"My job is to get you ready to defend the princess and fight dark creatures, right?â⬠ââ¬Å"Yup.â⬠ââ¬Å"So tell me this: suppose you manage to kidnap her again and take her off to the mall. While you're there, a Strigoi comes at you. What will you do?â⬠ââ¬Å"Depends on what store we're in.â⬠He looked at me. ââ¬Å"Fine. I'll stab him with a silver stake.â⬠Dimitri sat up now, crossing his long legs in one fluid motion. I still couldn't figure out how someone so tall could be so graceful. ââ¬Å"Oh?â⬠He raised his dark eyebrows. ââ¬Å"Do you have a silver stake? Do you even know how to use one?â⬠I dragged my eyes away from his body and scowled. Made with elemental magic, silver stakes were a guardian's deadliest weapon. Stabbing a Strigoi through the heart with one meant instant death. The blades were also lethal to Moroi, so they weren't given out lightly to novices. My classmates had just started learning how to use them. I'd trained with a gun before, but no one would let me near a stake yet. Fortunately, there were two other ways to kill a Strigoi. ââ¬Å"Okay. I'll cut his head off.â⬠ââ¬Å"Ignoring the fact that you don't have a weapon to do that, how will you compensate for the fact that he may be a foot taller than you?â⬠I straightened up from touching my toes, annoyed. ââ¬Å"Fine, then I'll set him on fire.â⬠ââ¬Å"Again, with what?â⬠ââ¬Å"All right, I give up. You've already got the answer. You're just messing with me. I'm at the mall and I see a Strigoi. What do I do?â⬠He looked at me and didn't blink. ââ¬Å"You run.â⬠I repressed the urge to throw something at him. When I finished my stretches, he told me he'd run with me. That was a first. Maybe running would give me some insight into his killer reputation. We set out into the chilly October evening. Being back on a vampiric schedule still felt weird to me. With school about to start in an hour, I expected the sun to be coming up, not down. But it was sinking on the western horizon, lighting up the snow-capped mountains with an orange glow. It didn't really warm things up, and I soon felt the cold pierce my lungs as my need for oxygen deepened. We didn't speak. He slowed his pace to match mine, so we stayed together. Something about that bothered me; I suddenly very much wanted his approval. So I picked up my own pace, working my lungs and muscles harder. Twelve laps around the track made three miles; we had nine more to go. When we reached the third-to-last loop, a couple of other novices passed by, preparing to go to the group practice I'd soon be at as well. Seeing me, Mason cheered. ââ¬Å"Good form, Rose!â⬠I smiled and waved back. ââ¬Å"You're slowing down,â⬠Dimitri snapped, jerking my gaze from the boys. The harshness in his voice startled me. ââ¬Å"Is this why your times aren't getting any faster? You're easily distracted?â⬠Embarrassed, I increased my speed once more, despite the fact that my body started screaming obscenities at me. We finished the twelve laps, and when he checked, he found we'd shaved two minutes off my best time. ââ¬Å"Not bad, huh?â⬠I crowed when we headed back inside for cool-down stretches. ââ¬Å"Looks like I could get as far as the Limited before the Strigoi got me at the mall. Not sure how Lissa would do.â⬠ââ¬Å"If she was with you, she'd be okay.â⬠I looked up in surprise. It was the first real compliment he'd paid me since I started training with him. His brown eyes watched me, both approving and amused. And that's when it happened. I felt like someone had shot me. Sharp and biting, terror exploded in my body and in my head. Small razors of pain. My vision blurred, and for a moment, I wasn't standing there. I was running down a flight of stairs, scared and desperate, needing to get out of there, needing to find?à me. My vision cleared, leaving me back on the track and out of Lissa's head. Without a word to Dimitri, I tore off, running as fast as I could toward the Moroi dorm. It didn't matter that I'd just put my legs through a mini-marathon. They ran hard and fast, like they were shiny and new. Distantly, I was aware of Dimitri catching up to me, asking me what was wrong. But I couldn't answer him. I had one task and one alone: get to the dorm. Its looming, ivy-covered form was just coming into view when Lissa met up with us, her face streaked with tears. I came to a jarring stop, my lungs ready to burst. ââ¬Å"What's wrong? What happened?â⬠I demanded, clutching her arms, forcing her to look into my eyes. But she couldn't answer. She just flung her arms around me, sobbing into my chest. I held her there, stroking her sleek, silky hair while I told her it was going to be all right ââ¬â whatever ?à ®it' was. And honestly, I didn't care what it was just then. She was here, and she was safe, which was all that mattered. Dimitri hovered over us, alert and ready for any threat, his body coiled to attack. I felt safe with him beside us. A half hour later, we were crammed inside Lissa's dorm room with three other guardians, Ms. Kirova, and the hall matron. This was the first time I'd seen Lissa's room. Natalie had indeed managed to get her as a roommate, and the two sides of the room were a study in contrasts. Natalie's looked lived in, with pictures on the wall and a frilly bedspread that wasn't dorm-issue. Lissa had as few possessions as I did, making her half noticeably bare. She did have one picture taped to the wall, a picture taken from last Halloween, when we'd dressed up like fairies, complete with wings and glittery makeup. Seeing that picture and remembering how things used to be made a dull pain form in my chest. With all the excitement, no one seemed to remember that I wasn't supposed to be in there. Outside in the hall, other Moroi girls crowded together, trying to figure out what was going on. Natalie pushed her way through them, wondering what the commotion in her room was. When she discovered it, she came to a screeching halt. Shock and disgust showed on almost everyone's faces as we stared at Lissa's bed. There was a fox on the pillow. Its coat was reddish-orange, tinged in white. It looked so soft and cuddly that it could have been a pet, perhaps a cat, something you'd hold in your arms and snuggle with. Aside from the fact that its throat had been slit. The inside of the throat looked pink and jellylike. Blood stained that soft coat and had run down onto the yellow bedspread, forming a dark pool that spread across the fabric. The fox's eyes stared upward, glazed, over with a sort of shocked look about them, like the fox couldn't believe this was happening. Nausea built up in my stomach, but I forced myself to keep looking. I couldn't afford to be squeamish. I'd be killing Strigoi someday. If I couldn't handle a fox, I'd never survive major kills. What had happened to the fox was sick and twisted, obviously done by someone too fucked up for words. Lissa stared at it, her face death-pale, and took a few steps toward it, hand involuntarily reaching out. This gross act hit her hard, I knew, digging at her love of animals. She loved them, they loved her. While on our own, she'd often begged me for a pet, but I'd always refused and reminded her we couldn't take care of one when we might have to flee at a moment's notice. Plus, they hated me. So she'd contented herself with helping and patching up strays she found and making friends with other people's pets, like Oscar the cat. She couldn't patch this fox up, though. There was no coming back for it, but I saw in her face she wanted to help it, like she helped everything. I took her hand and steered her away, suddenly recalling a conversation from two years ago. ââ¬Å"What is that? Is it a crow?â⬠ââ¬Å"Too big. It's a raven.â⬠ââ¬Å"Is it dead?â⬠ââ¬Å"Yeah. Definitely dead. Don't touch it.â⬠She hadn't listened to me back then. I hoped she would now. ââ¬Å"It was still alive when I got back,â⬠Lissa whispered to me, clutching my arm. ââ¬Å"Barely. Oh God, it was twitching. It must have suffered so much.â⬠I felt bile rise in my throat now. Under no circumstances would I throw up. ââ¬Å"Did you ââ¬â ?â⬠ââ¬Å"No. I wanted to?à I started to?à â⬠ââ¬Å"Then forget about it,â⬠I said sharply. ââ¬Å"It's stupid. Somebody's stupid joke. They'll clean it up. Probably even give you a new room if you want.â⬠She turned to me, eyes almost wild. ââ¬Å"Rose?à do you remember?à that one time?à â⬠ââ¬Å"Stop it,â⬠I said. ââ¬Å"Forget about it. This isn't the same thing.â⬠ââ¬Å"What if someone saw? What if someone knowsà â⬠I tightened my grip on her arm, digging my nails in to get her attention. She flinched. ââ¬Å"No. It's not the same. It has nothing to do with that. Do you hear me?â⬠I could feel both Natalie and Dimitri's eyes on us. ââ¬Å"It's going to be okay. Everything's going to be okay.â⬠Not looking like she believed me at all, Lissa nodded. ââ¬Å"Get this cleaned up,â⬠Kirova snapped to the matron. ââ¬Å"And find out if anyone saw anything.â⬠Someone finally realized I was there and ordered Dimitri to take me away, no matter how much I begged them to let me stay with Lissa. He walked me back to the novices' dorm. He didn't speak until we were almost there. ââ¬Å"You know something. Something about what happened. Is this what you meant when you told Headmistress Kirova that Lissa was in danger?â⬠ââ¬Å"I don't know anything. It's just some sick joke.â⬠ââ¬Å"Do you have any idea who'd do it? Or why?â⬠I considered this. Before we'd left, it could have been any number of people. That was the way it was when you were popular. People loved you, people hated you. But now? Lissa had faded off to a certain extent. The only person who really and truly despised her was Mia, but Mia seemed to fight her battles with words, not actions. And even if she did decide to do something more aggressive, why do this? She didn't seem like the type. There were a million other ways to get back at a person. ââ¬Å"No,â⬠I told him. ââ¬Å"No clue.â⬠ââ¬Å"Rose, if you know something, tell me. We're on the same side. We both want to protect her. This is serious.â⬠I spun around, taking my anger over the fox out on him. ââ¬Å"Yeah, it is serious. It's all serious. And you have me doing laps every day when I should be learning to fight and defend her! If you want to help her, then teach me something! Teach me how to fight. I already know how to run away.â⬠I didn't realize until that moment how badly I did want to learn, how I wanted to prove myself to him, to Lissa, and to everyone else. The fox incident had made me feel powerless, and I didn't like that. I wanted to do something, anything. Dimitri watched my outburst calmly, with no change in his expression. When I finished, he simply beckoned me forward like I hadn't said anything. ââ¬Å"Come on. You're late for practice.ââ¬
Thursday, October 10, 2019
Functions of Management Essay
Great managers are fair and respectful to employees. They donââ¬â¢t ask employees to do anything they would not do themselves. They show up on time, and they are a good role model who leads by example. Great managers are honest and accept their faults, and they are able to publicly admit when they are wrong. Great manager is someone who is a good listener and is proactive in dealing with issues and not afraid to get in the trenches with his or her coworkers. A great manager leads workers, but at the same time does not generate resentment by being too bossy. A great manager builds close connections with the people they supervise. A great manager recognizes employees for their contributions at work. This is one of the surest ways to secure employee loyalty and earn the perception that you are smart enough to understand that you donââ¬â¢t know everything. Recognition and rewards do not typically need to be monetary. In most cases, simple public recognition is all that is required. Recognition nurtures the soul, it feels good, and it stimulates a desire to repeat positive behavior at work. great manager is approachable and possesses a likeable personality. Moreover, a great manager has a sense of humor about the world and themselves. And a great manager understands that they need to manage systems, but more importantly they need to manage the way they relate to their employees. I havenââ¬â¢t seen nor work for an ineffective manager. An ineffective manager can make workers of all levels miserable, which can result in low employee morale, stress, and turnover. Why are some managers ineffective? It could be because these managers define themselves only as a manager, and not also as a leader because managers try to plan, organize, and coordinate, and leaders aim to inspire and motivate. They may view leadership and management as two different entities, when in reality leadership and management need to go hand-in-hand. ââ¬â The management does meaningful work in a culture of respect, camaraderie and teamwork. They begin by analyzing the culture to establish a benchmark, then measure progress regularly. Determine what matters most to your employees; Meaningful work, Recognition, Respect for management, Communications, and Empowerment. Acknowledging individual differences, they maximize individual strengths. They commit to continuous improvement. Management must place as high a priority on employee satisfaction as it does on customer satisfaction, quality, financials and other strategic performance measures.
Wednesday, October 9, 2019
Controversial Health Information Management Issues Essay
Controversial Health Information Management Issues - Essay Example The HIPAA Privacy Rule makes sure those minimum standards for protecting the privacy of individually identifiable health information. This rule provides certain rights to individuals like the rights to access and amend their health information and to obtain a record of when and why their Protected Health Information (PHI) has been shared with others for certain purposes. Moreover The Privacy Rule sets certain conditions under which researchers can use the PHI when necessary to conduct research (What Are the Purpose and Background of the Privacy Rule?, 2007). The regulations with respect to the PHI is not made clear and even the hospital authorities donââ¬â¢t have enough idea about the PHI regulations. Thus they were forced to communicate the patient information or condition to the families of the hospitalized over the telephone even if the patient is critically ill. Many healthcare professionals lost their job because of the wrong interpretation of the HIPAA rules and many others forced to pay heavy amounts as penalties. Nurses who donââ¬â¢t have much idea about the HIPAA regulations are staying away from disclosing the personal details of their patients even when it is badly needed for somebody else who might be a close relative of the patient. Gross, (2010) has mentioned that HIPAA regulations place a large and expensive burden on companies who have access to private health data by adding to the workload of health care providers and others (Gross, 2010). As protection of privacy is taken as a serious matter in the HIPAA regulations, big companies and researchers were forced to take extreme care while using the private data. The HIPAA act thus raised many concerns and fear among medical practitioners in conducting research. The increased liability and unwanted expenses may force them to stay away from researches which will affect the healthcare system drastically. HIPAA also put some
Tuesday, October 8, 2019
Marketing Management Case Study Example | Topics and Well Written Essays - 4000 words
Marketing Management - Case Study Example The 4Ps stood for product, price, place and promotion. The 'product' signifies the product which the business deals in or sells. Price is the monetary value which the consumer pays whereas the place is the location from which the consumer buys the particular product. Promotion literally stands for the marketing activities used in selling the product. Any business can do permutations and combinations with the 4PS in accordance with their objectives, both long term and short term. This concept looks from a seller's perspective (King K., 2002). PESTLE- The PESTLE analysis looks at the different environmental factors which impacts a company or an organisation. The factors that are considered are political, economic, social, technological, legal and environmental. A proper analysis of these factors helps one understand and to form a perspective of the environmental factors which could have a bearing on the functioning and operations of a company (Elearn Limited, 2005). The Toyota Prius engine is a hybrid between petrol and electric and the technology is called Hybrid Synergy Drive which signifies. This engine offers very high fuel economy and significantly low carbon dioxide emissions. System power output is 134 bhp. The car has acceleration from zero to 99.78kmph in 10.4 seconds. In terms of fuel economy the car gives 30.8kpl through its combined engine technology. When driven using the petrol technology the car produces 89g/km of CO2 which is even better than the existing Euro- emission rules. In the electric mode the car does not use or consume any fuel and has no emissions at all. The car offers duel technology uses and could be run on petrol engine or the electric motor exclusively. Again the car can use the combination of these two technologies to drive it. The engine is a combination of cutting edge technology and is an amalgamation of a generator, an electric motor and also a 1.8 liter petrol engine. This petrol engine is capable of produc ing maximum torque at lower rpm and this drives the fuel economy of the car especially during long distance travelling. The electric motor which is used in the car is 60KW motor. This motor is 20% more powerful than its previous generation and also smaller by 33% in terms of size. The battery used in the car is powerful enough which provides the car to drive on the electric motor
Monday, October 7, 2019
Assess a market Essay Example | Topics and Well Written Essays - 750 words
Assess a market - Essay Example In above connection, Peattie asserted that the consumer purchase decision may not be influence by green marketing alone but also by other factors such as; Price, comfort, lifestyle, quality to name just but a few(Nobel, Teisl & Rubin, 2006). Therefore, emotive of green marketing may not be very effective because consumers are unlikely to forgo the above mentioned factors for the sake of purchasing eco-friendly products (Nobel, Teisl & Rubin, 2006). Peattie developed a useful tool for products and market analysis called Peattie framework that may help marketers to assess the performance of a product in the market (Bradley, 2007). The framework may be used in this case to evaluate where the two model of vehicles (Volkswagen and BMW vehicles) lies within Peattie framework. Additionally, the effects of having less foot print among the two vehicles selected have also been discussed in detail as well as how footprint may be eradicated (Nobel, Teisl & Rubin, 2006).The eradication of footpri nt may help to ensure that problem of global warming has been reduced significantly (Bishop, 2008). Assessment of where Volkswagen and BMW cars lie within the Peattie framework Peattie provided a substantial basis of evaluation of products with respect to how consumers make choices on the products that they may want to buy (Rakshita, 2011). It can be scrutinized that, much of online green marketing may not be very effective if other factors such as quality, convenience and prices are not taken into consideration (Rakshita, 2011).The two products selected for this assessment were Volkswagen vehicle manufactured in Japan and BMW vehicle manufactured in the United States. (Inderwildi & David, 20120). Research indicates that Volkswagen vehicle have been reported to release a lot of green house emission as compared to BMW (Inderwildi & David, 2012). Necessary measures have been put forth to reduce green house emission in order to make those vehicles more environmentally friendly (Inderwi ldi & David, 2012). In terms of quality and convenience Volkswagen car are more suitable though very expensive (Nobel, Teisl & Rubin, 2006). On the other hand in terms of prettiness and comfort BMW vehicles are more efficient and effective (Inderwildi & David, 2012). It can be observed that the consumer choice of a product depend not only on whether a product is environmentally friendly but also based on the factors within Peattie frame work as discussed herein(Inderwildi & David, 2012). Whether there are products which are better within Peattie framework? Patties framework indicate that the likelihood of a product to be in a better position depend on whether a product fulfills what the customer is looking for in product (Bradley, 2007). Therefore, between BMW and Volkswagen, BMW stand a better position within Peattie framework because the vehicle is not only ecological friendly but also provide what customers are looking for (Bradley, 2007). What should happen if Volkswagen and BMW cars have less foot print? Foot print may be defined as the product of car or a vehicle wheel base in square feet (Sim, 2009). The carbon footprint may help to determine an estimate of the annual world green house effect (Sim, 2009). Additionally, the model of a vehicle and carbon content of fuel used and annual driving mileage of each vehicle is taken into consideration when determining the carbon foot prints (Sim, 2009). The
Subscribe to:
Posts (Atom)